Mate Barkoczi
research & design &  prototype

• Peek the unseen
  
• Rankless
  
• Comparator
• Repooposing jail’s fertilisers systems
• Play your rehabilitation
• Mercedes Car Experience
  
• K&H
  

• Zenctuary VR
  
• Sense Making System
  
• Liimmi
  
• Vistafolia - Foliascreen
  

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Mercedes Car Experience
Augmented Automotive Experience

Moholy-Nagy University of Art and Design, Interaction Design
February - May 2023 (Spring Semester)
MA1

Our project brief was to design a breakthrough in-car experience that could be incorporated into new generations of Mercedes-Benz cars within the next 10 years. It was an exceptional project as we were able to work with Mercedes-Benz’s UX Lead and Senior Product Designer and iterate through the design process.

Value proposition for Mercedes-Benz

Mercedes that is parked at home after a long day of driving represents a temporary break from the stresses and 'demands of the road'.

'home office migrated on wheels' - affluent directors and managers with a lot of freedom and flexibility

surfaces of differing heights are to encourage alternation between physically and virtually to promote concentration and creativity and thus increase efficiency

you can make it sure for everyone, that you are still a Mercedes owner while the car is standing in a parking/charging slot

‘Not just stop people from doing bad stuff behind the wheel but help them to be actively good!’


User journey  - finding our research objective



Understanding the different levels of driving automation

VR/AR/MR roles in automotive industry

Evolution of Mercedes-Benz

Car roles in our society

Cars are seen as mini power stations on wheels















The future of vehicle design is about tackling challenges such as improving interiors and user experience, especially for luxury brands. Beyond digital skills, research, creativity and teamwork are essential for a successful project. As part of our 20-year partnership with Mercedes-Benz, we have launched a 12-week interactive design course led by guest experts David Wilfinger, Head of Digital Product Design, and Zane Amiralis, Advanced UX Director, focusing on these future design issues.

Prototyping tools
Unity, Figma, Adobe After effects, Blender
Supervisors
David Wilfnger, Zane Amiralis, Bence Agoston
Teammate
Alex Pócsi

©2024mate barkocziportfolio, show case

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